<3>TUTES BERRY: An Educational Database and e-Platform for Learning

Dr. Abdul Hai, CEO

No. 36, 3rd floor, Pocket 1, Jasola, New Delhi-110025, India Telephone: +91 7388779862, +966 558412366

  • Table of Contents

  • 1. Executive Summary
  • 3. Company Description
  • 4. Products and Services
  • 5. Market Survey
  • 6. Sales Plan
  • 7. Business Operations Plan
  • 8. Employees, Management Team and Advisors
  • 9. Earning Model
  • 10. Appendix

Executive Summary

Lately, educational systems have been trying to increase efficiency and quality but are encountering many difficulties due to the requirements of a dynamic economy and other institutional hurdles. This has created the need to establish and institutionalize a comprehensive system for supporting e-learning and e-training. TUTES BERRY is a complete platform for e-learning intended for all students from the school level to the university. TUTES BERRY will provide an educational database and e-leaning tutorials for any technical specialty. TUTES BERRY will also help with research by providing resources, data and news about developments in science and technology from all over the world.

  1. Vision Statement

    TUTES BERRY aims to be nationally recognized as a leader in the application of innovative instructional technologies that facilitate the next generation of teaching and learning.

    Mission Statement

    TUTES BERRY is dedicated to supporting faculty, contributing to teaching excellence, and enhancing student success through: exemplary instructional design, effective application and integration of instructional technologies, interactive digital media development, administration and enhancement of the university’s enterprise learning management system (Blackboard), and the deployment of innovative emerging technology. TUTES BERRY intends to extract data from a variety of inputs, compile that data with the utmost of attention and precision, and then securely deliver that data to the students.

  2. Company Description

    Business name

    Contact details: No. 36, 3rd floor, Pocket 1, Jasola,
    New Delhi-110025, India
    Telephone: +91 7388779862, +966 558412366
    Type of business
    TUTES BERRY is a spin-off of Calberrys Lifestyle (Pvt) Ltd. and is presently a WOS of the same (Appendix). It offers an integrated set of interactive online services that provide trainers, learners, and others involved in education with information, tools and resources to support and enhance education delivery and management.
    TUTES BERRY will specialize in e-learning. It is designed along the lines of the ADDIE model, which is diagrammed below. The ADDIE model includes five stages: Analysis, Design, Development, Implementation and Evaluation (Figure 1).
    Figure 1: ADDIE model showing the five stages.

  3. Product and Services

    e-Learning components

    There are two general approaches to e-learning: self-paced and facilitated/instructor-led. Self-paced learners are alone and completely independent, while facilitated and instructor-led e-learning courses provide different levels of support from tutors and instructors and collaboration among learners. Often, e-learning courses combine both approaches, but for simplicity it is easy to consider the two separately.
    The e-learning approach used by TUTES BERRY will combine different types of e-learning components, including:
    (a) Educational database
    (b) e-Tutoring, e-coaching, e-mentoring
    (c) Collaborative learning
    (d) Virtual classroom

    The students will have weekly deadlines to accomplish activities and assignments, but they will be free to schedule study sessions anytime during that week. The courses will use a number of tools, including learners’ profiles; discussion forums; wiki spaces; glossaries; class bulletins; chats (using Skype); podcasts; videos; short e-lessons; and support materials (e.g. getting started, editing the profile, using discussion forums, and a course syllabus).
    Mentored Preparation for Competitive Exams
    TUTES BERRY will allow students to connect with a mentor online. The mentor can guide the students by providing a step-by-step solution for the following competitive exams (Figure 2):
    • All India Engineering Entrance Examination (AIEEE)
    • Civil Services
    • Central Teacher Eligibility Test (CTET)
    • Graduate Aptitude Test in Engineering (GATE)
    • GMAT
    • GRE
    • High School
    • Humanities and Social Sciences Entrance Examination (HSEE)
    • Institute of Banking Personnel Selection (IBPS) Clerk
    • Institute of Banking Personnel Selection (IBPS) PO
    • Institute of Banking Personnel Selection (IBPS) Specialist IT Officer
    • Indian Engineering Services Exam (IES)
    • Intermediate
    • Joint Entrance Examination (JEE) MAIN
    • LLB Entrance Exam
    • Management Aptitude Test (MAT)
    • MBA
    • National Defense Academy Exam (NDA)
    • National Eligibility cum Entrance Test (NEET)
    • National Eligibility Test (NET)
    • Public Sector Undertaking Exam
    • Quantitative Aptitude Test
    • Regional Mathematics Olympiad (RMO)
    • Service Selection Board (SSB) Exam
    • Staff Selection Commission - Combined Graduate Level Examination (SSC CGL)
    • Union Public Service Commission (UPSC) Exam
    Figure 2: Competitive exams in India.

  4. Market Survey

    More than 50% of Indian population is below the age of 25 and more than 65% below the age of 35 (Figure 3). It is expected that, in 2020, the average age of an Indian will be 29 years, compared to 37 for China and 48 for Japan.

    Figure 3: Demographics of the Indian population.
    At a number of 315 million, India has the largest student population in the world. Education in India is provided by public schools (controlled and funded by three levels: central, state and local) and private schools. Under various articles of the Indian Constitution, free and compulsory education is provided as a fundamental right to children between the ages of 6 and 14. The approximate ratio of public schools to private schools in India is 7:5.
    At the primary and secondary level, India has a large private school system complementing the government run schools, with 29% of students receiving private education in the 6 to 14 age group [1]. Some of the post-secondary technical schools are also private. The private education market in India earned revenue of US$450 million in 2008, and it is projected to be a US$40 billion market in the future.
    In January 2019, India had over 900 universities and 40,000 colleges [2]. In India's higher education system, a significant number of seats are reserved under affirmative action policies for the historically disadvantaged Scheduled Castes and Scheduled Tribes and Other Backward Classes. In universities, colleges, and similar institutions affiliated to the federal government, there is a maximum 50% of reservations applicable to these disadvantaged groups, at the state level it can vary. Maharashtra had 73% reservation in 2014, which is the highest percentage of reservations in India [3][4][5][6].
    The central board and most of the state boards uniformly follow the "10+2+3" pattern of education [7]. According to this pattern, 10 years of education is completed in schools and 2 years in Junior colleges, [7] and then another 3 years of studies are needed for a bachelor's degree [8]. The first 10 years are further subdivided into 4 years of primary education, 6 years of High School followed by 2 years of Junior college [7]. This pattern originated from the recommendation of the Education Commission of 1964–66 [9].

  5. Sales Plan

    Marketing Plan
    The active participation of social media users has been an increasingly important element in political communication, especially during political elections in the 2000s. Social media are changing the nature of political communication because they are tools that can be used to inform and mobilize users in new ways (Figure 4).

    Figure 4: Users of social networks in India.
    TUTES BERRY will use e-Platforms comprising web-sites which will be advertised on the social media (Figure 5). It is our plan that these:
    i. will be updated regularly
    ii. will be attractively designed
    iii. will be user friendly
    iv. will be advertised via multiple social media sites.
    Figure 5: Web-page used by TUTES BERRY.
    Promotional Plan

    Marketing is essential for all businesses, but it's even more important for startups. Unless people know about our startup and what it offers, they probably won't buy our products or services. We intend to prioritize the following marketing strategies to spread the word about TUTES BERRY:
    1. Setting up a website
    2. Writing blogs
    3. Use search engine optimization for the web-site
    4. Setting up a listing for TUTES BERRY in local directories of search engines
    5. Setting up the business profile on social media sites such as LinkedIn, Facebook, Instagram, Twitter and Pinterest
    6. Handing out business cards
    7. Signing up for email service
    Proposed Location
    No. 36, 3rd floor, Pocket 1, Jasola,
    New Delhi-110025, India
    Telephone: +91 7388779862, +966 558412366

    Distribution Methods It will employ many e-platforms and the company web-site (tutesberry.com) to advise the students.

  6. Business Operations Plan

    Organizations and education institutions increasingly are turning to e-learning platforms to deliver courses to learners and manage their online activities. An e-learning platform is a set of interactive online services that provide learners with access to information, tools and resources to support educational delivery and management. They provide access and services to a wide user base through the internet (Figure 6).
    Figure 6: Design of an e-learning platform.

    Technology is required to produce and deliver e-learning. Different tools can be used to produce e-learning content, depending on which file formats are used and the nature of the desired final product. Courseware authoring tools are special-purpose tools that create interactive e-learning content. They add text, graphics and other media, but also provide a framework to organize pages and lessons for reliable navigation. While most of these tools are stand-alone packages that incorporate assessment and quiz capabilities, some integrate those functions from other programs. To create media components, authoring tools need auxiliary software (such as Adobe Photoshop for bitmap graphics, Adobe Illustrator for vectoral images or Adobe Flash for animations) and other tools for video and sound creation and compression.

    Phase I: Establishing Educational Database
    An educational database is a way to support learning and teaching processes. Our educational database aims to collect educational data from different sources and unify them under single schema by using the most powerful tools which will help the students make a right decision.
    Our database will be a part of our e-learning platform. Its most important features include:

    (i) Learning Content Management: creation, storage, access to resources;

    (ii) Curriculum Mapping and Planning: lesson planning, personalized learning paths, assessment; learner engagement and management: learner information, progress tracking;

    (iii) Tools and Services: forums, messaging system, blogs, group discussions.

    Phase II: Implementation of e-Learning
    Use of Virtual Classroom
    A virtual classroom mimics a traditional instructor-led classroom by integrating different types of synchronous tools, such as whiteboard, chat, audio conference or application sharing (Figure 7). Most virtual classroom tools incorporate similar functions, although the screen interface may be different.

    Figure 7: Design of a virtual classroom.
    Use of whiteboard and screen-sharing tools
    Whiteboards allow instant visual communication. They allow instructors to display content and learners to interact with that content. Instructors can use whiteboards for synchronous presentations, when content is changing right up the last minute and when the visual component is important (e.g. to brief about activities). The presentation can also been recorded. Whiteboards allow two‑way interaction. Learners can complete a drawing started by the instructor, make annotations on specific parts of the screen, vote visually by indicating their choice on a graphic, write their names and arrows in a map, etc.
    Student Polling

    Student polling is a powerful research tool that can provide compelling information to make education program improvements.
    Instructors will ask students to respond to displayed polls, usually consisting of a question and two or more possible answers. These polls can be used by the instructors to collect learners’ opinions by asking them to vote on issues and make choices concerning course activities. Student polling will be based on these principles:
    • Writing targeted and high quality questions
    • Choosing an appropriate sample
    • Establishing the length of the survey for the audience and setting
    • Establishing an appropriate survey methodology for the project
    • Developing the survey instrument (e.g., paper, online, telephone, focus group, etc.)
    • Sending out, and collecting paper surveys and/or implement other data collection efforts
    • Compiling and analyzing the data in an accurate and valid manner
    • Establishing findings that are supported by the data
    • Preparing reports that are appropriate for all intended audiences


    The term “webcasting” refers to audios and videos sent from a single source to multiple passive receivers (Figure 8). The typical application is the video lesson, where an expert talks to many learners simultaneously, without any interaction. Webcasting uses streaming media to transmit audio and video over the Internet. However, recorded webcasts can be provided for asynchronous use.
    Podcasts are audio programs that are broadcast over the Internet. They are audio files (such as MP3 or .wav formatted) which can be downloaded to a compatible digital audio player or a computer. Videos can be used by the facilitator to provide content (e.g. short video lessons where an expert talks), motivation or orientation. They are used to show moving objects or processes (e.g. assembling components of a machine), present real people talking (e.g. the instructor) and deliver emotional messages. Podcasts can be used by the facilitator to provide orientation and motivation. Audio can bridge literacy gaps, and the relatively small file sizes are easier to transmit in low bandwidth situations than video files.

    Figure 8: Webcasting architecture.

  7. Management Team / Advisors

    CEO: Dr Abdul Hai Syed Agha
    CFO: Dr. Abdelbasset Amara
    Vice President’s:
    Dr. Syeda Huma Haider Zaidi
    Dr. Soussen
    Prof. Javed Iqbal
    Dr. Nadeem Kizilbash
    Prof. Sabyasachi Sarkar
    Mr. Vivek Sinha (Financial Advisor)

  8. Earning Model

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    Tie up with government for Preparing Olympiad Exam with Government school students. Government will paid for this scheme.

    Olympiad exams prove extremely beneficial for students. Open to class 1 to 12 students, these national or international level exams help students in a number of ways. The following are the benefits offered by Olympiads:
    Olympiads give a boost to students’ reasoning abilities.
    They help students assess their capabilities and have a better idea of their potential.
    They help students understand their weaknesses which can then be worked upon.
    Olympiads challenge students’ intellect in such a way that it promotes a deeper understanding of scientific facts.
    They sharpen the students’ analytical skills.
    Competing at the national or international level provides students a different level of exposure.
    The questions asked in the Olympiad exams help students better understand the concepts that they are taught in class.

    During the academic year 2018-19, over 50000 schools from more than 1400 cities registered and millions of students appeared for the six Olympiad exams.
    Our team tie up with government for prepare Olympiads and provide training session for school teacher. Also provide study material for students.

  9. Appendix

    [1] "Over a quarter of enrollments in rural India are in private schools". The Hindu. 21 August 2014.
    [2] “HRD to increase nearly 25 pc seats in varsities to implement 10 pc quota for poor in gen category”. Economic Times. 16 Jan 2019.
    [3] Omar Rashid. "Maharashtra scraps Muslim quota". The Hindu. 14 June 2015.
    [4] "Why supreme court is right in denying unethical pleasure to Maharashtra govt -Governance Now". Governance Now. 18 December 2014.
    [5] "Jobs, education quota for Marathas, Muslims cleared". Business Standard. 26 June 2014.
    [6] "Maharashtra govt clears reservation for Marathas, Muslims". livemint. 26 June 2014.
    [7] "National Policy on Education (with modifications undertaken in 1992)". National Council of Educational Research and Training.
    [8] Vyas, Neena. "10+2+3: A Game of Numbers?" India Today. 30 June 2012.
    [9] Bamzai, Kaveree. "1977-10+2+3 system of education: The new class structure". India Today. 24 December 2009.

  • Parent Organization:
    Calberrys Lifestyle Pvt Ltd
  • Exporting Division:
    Libra Global Pvt Ltd
  • IT Partner / Collaborator:
    Logic Clump
  • Reference WOS Websites: